How Buffalo Sparked Our Pivot

Learn about how Lauren’s career in online marketing and social data analytics inspired her idea for KeepUp, a productivity app that tracks 12 major life events from six social media sites. Plus, hear how 43North forever changed the trajectory of the company and how the people of Buffalo sparked a profitable pivot.

Lauren Washington
Co-Founder and CEO
KeepUp

Throughout her career, Lauren Washington has been on the cusp of innovation. She helped build some of the first online marketing efforts at InStyle magazine and TVGuide.com and, as a resident for Omnicom Group, brought brand strategy to life for hundreds of top global companies. In her role as director of research and planning at digital and social media firm Attention, she led research and strategy for all clients. Lauren co-founded KeepUp in 2014 and as CEO is focused on the long-term vision and strategy of the company. Lauren received her Bachelor of Arts in journalism and mass communication from the University of North Carolina at Chapel Hill and her MBA from the Kellogg School of Management. 

Note: Registration will begin at 7:45 a.m. The program will run promptly from 8 to 9 a.m., with time for Q&A at the end. Light continental breakfast will be provided.

The 2016 Sunrise Seminars are hosted at the Buffalo Niagara Partnership.
Parking: Free onsite parking is provided in the visitor’s lot fronting 7th Street. Enter the building from the visitor’s lot, and proceed to room 1506. No security check-in is required. For a map and driving directions, please click here.