Meeting Information

Event Information

Our View: Diverse Perspectives on Recent PR Hits and Misses

September 12, 2018
8:00 AM - 9:30 AM
Add to Calendar

Daemen College - Charles J. Wick Campus Center (Executive Boardroom)
4380 Main Street
Amherst, NY 14226
Directions

Join PRSA Buffalo Niagara for breakfast and conversation about current news and pop culture from a diverse array of PR and communications perspectives.

During this interactive event, our panel of seasoned communications pros will give their personal and professional take on the news of the day — how PR pros handled recent crises, why major marketing campaigns succeeded or failed, and how pop culture figures failed, flopped or flourished. Modeled after “Hot Topics” from ABC’s “The View,” it’ll be a spirited discussion, emphasizing how diversity of thought and approach can help PR pros thrive and avoid high-profile mistakes.

And, come hungry! Breakfast will include eggs, breakfast potatoes, hickory smoked bacon, fresh-baked muffins, assorted pastries, fruit, juice, coffee and tea.

Notes: Registration and breakfast open at 7:45 a.m. Free parking is available anywhere on campus using the provided parking pass; simply print a pass and display it on your dashboard. For help finding the Charles J. Wick Campus Center, consult this campus map.

Speakers

Dana Marciniak, a seasoned PR pro, recently started her own firm, 85West communications. As a PR consultant and publicist, Dana functions from a place of passionate storytelling and strong relationship building. Previous experience includes leadership roles at New Era Cap, Delaware North and Fisher-Price/Mattel. She has extensive experience cultivating corporate and executive positioning, crisis PR, event planning and internal communications.

Emily Burns Perryman, APR, has experience executing community relations, corporate communications, marketing, media relations, PR and digital strategy. She is currently director of marketing and PR for Trocaire College and co-founder of the nonprofit Unite by Night, an organization that dedicates professional service and volunteerism to local nonprofits that support diversity, fight against racism, bias and discrimination, and encourage communication and collaboration.

Rubens Mukunzi is publisher and founder of Karibu News, a multilingual, immigrant- and refugee-focused newspaper in Buffalo. Previously, he was a radio presenter and founded an education-focused newspaper in his native Rwanda. In 2013, Rubens fled Rwanda after being intimidated and harassed by officials because of his push for change. Here in Buffalo, he’s worked to integrate, educate and inform the refugee and immigrant communities with the local community, and has been honored several times for his efforts, including winning 43North’s “The Pitch” competition.

Patrick Finan is the co-founder and principal of Block Club, a Buffalo-based branding and strategy agency.

Rene Petties-Jones is the community engagement and development director for the NFJC of WNY Inc., a human relations organization dedicated to bridging the myriad gaps that often divide us. She is a strong advocate and vocal supporter for issues surrounding Diversity and Inclusion and has spent years helping to spread the message of positive relationships and respectful interaction for all Western New Yorkers.