Not Sure How to Do It?

The Buffalo Niagara PRSA Chapter invites you to network with local public relations professionals who have recently been awarded Gold, Silver or Bronze Excalibur awards and learn how to improve your chances at receiving yours this year.

Join us at this year’s Excalibur Award “Bring Your Own Breakfast” at Spot Coffee’s Delaware and Chippewa location on Friday, March 23, beginning at 8 a.m. 

Jeff Paterson, APR and Executive Director of Community Music School of Buffalo, will share his insights on how to prepare award-winning entries.  Questions are welcome and encouraged!

Details:

Date: Friday, March 23, 2012

Time: 8 – 9 a.m.

Location: Spot Coffee at 227 Delaware Avenue, Buffalo, N.Y. 14221 (Corner of Chippewa)

Cost: FREE!

Speaker Bio: Jeff Paterson, APR, has won 56 Excalibur Awards since 1998, including a 2011 Platinum Award, which he shared with colleague Kate LaBrake. He is a past recipient of the Outstanding Practitioner and Rising Star Awards, and is a former president of PRSA Buffalo Niagara. Paterson has worked both client-side and agency-side, and currently serves as executive director of Community Music School. He teaches PR and advertising courses at Buffalo State College.

Categories:

Division One A - Programs

1 Community Relations

2 Institutional Programs

3 Special Events and Observances

4 Public Service

5 Public Affairs

6 Marketing Consumer Products

7 Marketing Consumer Services

8 Marketing Business-to-Business

9 Global Communications

10 Crisis Communications

11 Internal Communications

12 Investor Relations

13 Multi-Cultural Public Relations

14 Integrated Communications

15 Social Media

Division One B – Projects

1 Media Relations

2 Newsletters

3 Magazines

4 Annual Reports

5 Brochures

6 Special-Purpose Publications

7 Press/Media Kits

8 Direct Mail/Direct Response

9 Video News Release

10 Audio Programs

11 Internal Video Programs

12 External Video Programs

13 Television PSAs

14 Radio PSAs

15 Speeches

16 Feature Stories

17 Editorial/Op-Ed Columns

18 Advertorial

19 Research/Evaluation

20 Creative Tactics

21 Interactive Communications

22 Articles on Public Relations

23 Presentations/Workshops on Public Relations