Event Information
A Crisis Is Coming: Be Prepared to Defend Your Organization’s Reputation
February 06, 2019
8:00 AM - 9:30 AM
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Univera Healthcare
205 Park Club Lane
Williamsville, NY 14221
http://www.univerahealthcare.com
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The court of public opinion can rule quickly when there is a crisis involving your organization. Decision makers must be ready to act quickly, accurately and confidently to ensure the right messages reach the right people. Effective crisis communication helps organizations maintain trust and keep or even build consumer confidence. Key takeaways will include: • What should — and should not — be included in an effective crisis communications plan
• How to build internal consensus on a crisis communications plan
• Tips for defining what constitutes a crisis for your organization
• What materials you can prepare in advance of a potential crisis to save time
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Speaker: Carolyn Human Public Relations & Media Relations Consultant Carolyn Human Communications LLC Carolyn Human is a seasoned PR professional with extensive experience working with clients looking to build relationships with key stakeholders, both internally and externally. As the owner of Carolyn Human Communications LLC, she develops and manages integrated communications campaigns for clients, including providing strategic counsel for clients who want to be prepared for crisis situations. Previously, Carolyn worked as a news producer in Burlington, VT, and Orlando, FL, and as an account manager at Travers Collins. |
Tickets
$15.00 Member Ticket
$10.00 Earlybird rate before January 29
$30.00 Non-Member Ticket
$25.00 Earlybird rate before January 29
$0.00 Student
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2026 Annual Meeting
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