Event Information
PR & Marketing in Higher Education Virtual Roundtable

As part of our chapter’s ongoing series of virtual events, we are presenting a roundtable discussion on the current state of public relations and marketing in higher education.
Hear from local college representatives about how COVID-19 has disrupted the marketplace, and gain insight into what institutions are doing to pivot their short- and long-term outreach strategies and tactics.
The content of the discussion will be applicable across industries.
Moderator:
- Michael Barone, Founder/Owner, Str84ward Communications
Panelists:
- Michael Freedman, Associate Vice President of Enrollment Marketing, Communications & Operations, Niagara University
- Grace Gerass, Assistant Director of Communications and Alumni Engagement, University at Buffalo School of Nursing
- Matt Heidt, Executive Director of Marketing & Communications, Hilbert College
- Pamela H. Say, Vice President for Institutional Advancement, D'Youville College
- Dr. Deborah A. Silverman, Chair & Associate Professor, SUNY Buffalo State
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