The Buffalo Niagara Chapter is pleased to virtually welcome Michelle Olson, APR. Michelle began her tenure as national chair of PRSA in January 2021, having previously served on the national board of directors and as a leader at the chapter and regional levels.

As chair, Michelle aims to help equip PR practitioners to identify and combat mis/dis/malinformation, break down barriers for diverse students and professionals to enter the industry, and set the tone for civil discourse across the country.

Michelle is managing director and partner at Lambert, a full-service communications firm with offices in Michigan, New York and Arizona. The nationally recognized firm works with clients ranging from global brands to emerging leaders in a variety of industries including automotive and mobility, consumer, education, financial, B2B, and food and beverage. Michelle leads the firm’s automotive and mobility practice.

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