Writing is the backbone of all communication.  Online media is just one of the many methods of adapting and sculpting this base of communication, and there is a distinct difference in the voice and intent between print and web-only copy and communication.

Your website, e-newsletters, blogs, social media channels and online advertisements can all be affected in the manner and wording in which you are communicating.  Great content can bring additional traffic to your pages and even new business or awareness to your organization.

This program will discuss differences in voice and structure between print and online media, how to develop the various types of online messaging and include real-life examples of engaging content.

About the Speaker:

Nicole Schuman, Owner
SchuShine Communications 

Ms. Schuman currently owns her own marketing communications business, SchuShine Communications, in Buffalo and teaches part-time in the communications department at Niagara University.  She is also the President and co-founder of Social Media Club Buffalo.

Ms. Schuman attended St. Bonaventure University where she earned a degree in Journalism/Mass Communications.  She then attended the University at Buffalo where she earned a Master's Degree in English and American Studies.  She is also a graduate of Leadership Buffalo, and a board member of Buffalo Niagara 360 and the Pro Zoo Board.

Ms. Schuman currently resides in Buffalo, and is passionate in her commitment to the city.  Follow her on Twitter or Facebook, or email her at [email protected].

Note:

Registration begins at 11:30 a.m.  Enjoy a lunch buffet from 11:30 a.m. to noon.  The program will begin promptly at noon.