Remember the old days, when media buying was just print, TV and radio?

We can’t either, which is why PRSA will host Jennifer K. Fortune, media director at FIFTEEN, to update you on what’s new in the media game. From TV and OTT, to radio, social media, digital display and audio, Jen will share her experience in getting products and services to targeted audiences, covering the pros and cons of select mediums, how to effectively negotiate, when to do it yourself and when it might be time to call an expert.

Register here

About our Speaker

Over her twenty-five-year career, Jennifer K. Fortune has gained extensive experience in planning and buying both traditional and digital media with respect to strategy, timing and budget. She possesses a vast understanding of qualitative research, including the media consumption habits of various target audiences, and has perfected the art of negotiation. In addition to service at Mower’s Buffalo and Syracuse offices, Jen spent over a decade with Nielsen, training media planners and buyers from agencies of all sizes on Nielsen ratings and Scarborough consumer insight data, as well as various software applications. She is currently the Media Director at FIFTEEN, a local full-service ad agency. Jen holds a bachelor’s degree from Allegheny College and a master’s degree in public relations management from Buffalo State College, where she currently serves as an adjunct professor.