Join us for a discussion specializing in a variety of unique communication outlets. Our panelists of experts will share their expertise in each individual area including blogs, text messaging and social media with a focus on how they are all different and how they work together. Join us to hear from:

• Greg Bauch, content production manager, Mongoose Research
• Sarah Diomande, public affairs specialist, The Martin Group
• Erin Goetz, social media manager, University at Buffalo
• Mike Farrell, senior social media and content manager, The Martin Group
• Rich Herbeck, associate creative director, Fifteen
  
  

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About our Panelists
Greg Bauch

As the Content Production Manager at Mongoose, Greg writes and produces engaging content that helps higher ed institutions find better ways to reach their students. Drawing from more than twenty years of broadcast and communications experience, Greg specializes in conversation messaging that gets a response.



Sarah Diomande

With an affinity for words and the magic they can stir, Sarah strives to produce writing worth reading. An enthusiastic communicator with a Journalism degree from Temple University, she has honed her content strategy, editorial writing, and multimedia production skills. Sarah started in the New York State Executive Chamber, where she assisted the development of the COVID-19 Daily Briefings and has since been tapped for her expertise in political speech writing, presentation design, and project management. Now as a Public Affairs Specialist for The Martin Group, she crafts curated messages and provides on-hand communications support for multi-dimensional clients. In her spare time, Sarah enjoys taking weekend trips to surrounding cities, exploring new brunch locations, and taking drum lessons. The self-proclaimed plant mom also dabbles in interior design and personal styling.

Erin Goetz

Erin Goetz oversees the University at Buffalo’s institutional social media channels, working to develop strategy, build advocacy, and strengthen the university’s reputation, as well as build best practices and collaborate with social media communicators across the university to enhance performance. Prior to joining UB in 2015, she managed the web and social media presence for New Era Cap, the Buffalo Sabres and Buffalo Bandits, developing written and video content, strategy and analytics.

Mike Farrell 

With more than 15 years of writing experience across a kaleidoscopic variety of mediums, Mike’s covered a lot of ground. The St. Bonaventure University graduate has reported on sports, music and nightlife for The Boston Herald and The Buffalo News; managed media relations and communications for SUNY Erie Community College; and with an MFA in Creative Writing, has authored two novels. Now, he manages content and social media for The Martin Group, crafting copy for names like Excelsior College and Under Armour. When he’s away from his desk, he can be found traversing the resurgent streets of Buffalo—or at home, teaching his two young children the names of every member of the E Street Band.

Rich Herbeck

Rich is a guy whose life looks very different depending on when you met him. He spent over a decade in Hollywood writing and producing movies and TV shows. Remember when the Cloverfield viral campaign broke the internet? Rich did that. Then he was in Cambodia for a few years teaching filmmaking to kids in the jungle. Now he’s back home in Buffalo to nest and create compelling content for the clients of FIFTEEN.