Journalists are fewer and farther between, and they are more harried and overworked than ever.  Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches.  This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence.  You will learn:

• How to meet journalists’ changing requirements for newsworthiness the new media landscape.
• New hooks for old or recurring events and issues.
• An approach to revitalizing “snoozers,” such as groundbreakings and check-signings.
• How to make your trend story the one reporters pick up — while leaving your competitors out.
• Specific examples of how these approaches have worked for outlets such as the Washington Post, the New York Times and USA Today.

About the Speaker:
Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years.  He also has trained more than 3,000 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small.  He has twice been among the top-rated presenters at the PRSA International Conference.

NOTES:

1. Registration begins at 2:45 p.m.  The webinar will conclude at 4 p.m., and there will be a group discussion following the webinar.  Refreshments will be served.
2. Free parking is available in the Crofts Lot.  A map of the University at Buffalo North Campus is available at: http://www.buffalo.edu/buildings/maps/NorthCampus.pdf