The media landscape is ever changing, especially as we continue to add new mediums like podcasts and TikTok. With many clients and leadership teams looking to capitalize on these tools, how do public relations professionals establish and maintain plans for utilizing these media landscapes successfully?

Join us for a discussion with current new media gurus to hear how the media landscape has changed. Learn the ins and outs of successful content planning, best pitching practices and how all the different options can work together for your needs.

Our distinguished panel includes: 

• Jamil Crews, digital communications manager, Crews Control Media / Say Yes Buffalo
• Erika Lipke, social media & content manager, The Martin Group
• Greg Pokriki, communications manager, Invest Buffalo Niagara
• Lindsay Robson, founder, Buffalo Blogging Network and podcaster, When’s Food? 
• Isaac Williams, director of multimedia & digital strategy, Daemen University
  
  

This event will be hosted in the lobby/cafe at the FOS of CannonDesign office at 50 Fountain Plaza, Suite 200 Buffalo NY 14202.  Affordable parking options are available around the office, either in street lots, parking ramps, or on-street parking. Please refer to the Buffalo Roam app for payment of on-street parking.

Save the morning of September 22 for Sunrise Seminar #2, "Event Planning in a Post-Covid World.” More information to come. Please note there will be no bundling discount for this year's Sunrise Seminars. We apologize for any inconvenience.  

About Our Speakers

Jamil Crews
Jamil is the founder and chief brand officer of Crews Control Media, a MBE-certified multimedia communications agency that fuses marketing capabilities including media production, event activations, public relations, creative and more. By day, Jamil serves as digital communications manager for Say Yes Buffalo. In this role he helps lead the organization’s marketing and communication efforts, focusing on support for the Boys and Men of Color Initiative, Community Schools, Parent Centers, the Engaging Fathers initiative and Buffalo College Success Network. He also serves as a business mentor for the EForAll-Buffalo 2022 summer accelerator, and a board member for the William Emslie YMCA and Buffalo Urban League.

Erica Lipke
Passionate about social media, Erica Lipke has taken every chance to get involved with it throughout her education and early career. The Buffalo native’s studies at Hobart and William Smith Colleges combined media, society, and political science. At Delaware North, she was a social media and content specialist. Now, the self-described bubbly and outgoing team player manages influencer marketing, community management, and social listening for The Martin Group’s clients, including Rich Products, Galbani Cheese, Business For Good, Five Star Bank, Fashion Outlets of Niagara Falls and Niagara Lutheran Health System. When not engaging in social media marketing, you might find Erica rollerblading, or hiking with her family.

Greg Pokriki
Greg Pokriki is the communications manager for Invest Buffalo Niagara and was influential in the launch of the Be in Buffalo brand. He is the host of the Bell Ringer podcast, interviewing Buffalo business leaders, with now over 100 episodes. Greg is a 2019 Leadership Buffalo graduate, 2020 AAF Buffalo Future Star Award recipient, 2021 CF Foundation Rising Star, and mentor through Say Yes Buffalo. Founded in 1999, Invest Buffalo Niagara represents the eight counties of Western New York and is the region’s nonprofit, privately funded economic development organization focused on job creation.

Lindsay Robson 
Lindsay Robson runs the life and style blog “Nickel City Pretty.” She is the founder of the Buffalo Blogging Network and one third of the award-winning podcast “When’s Food?” She’s been profiled on WGRZ’s City Shapers and Most Buffalo and has worked with several local small businesses, both promoting their products and services and running their social media platforms. She currently is the Brand Manager for Bootleg Bucha, the local kombucha brewery, and has a side business Copper & Steel, hand making chainmail jewelry and accessories.

Isaac Williams
Isaac Williams is the director of multimedia and digital strategy at Daemen University. He was an early adopter of “the Internet,” becoming a self-taught coder in the early 2000s. Isaac has designed and developed over fifty websites. Over the last fifteen years, Isaac has leveraged his incredible talent in design and development to operations all over the country and industries, ranging from engineering to education. Isaac's current role provides the ability to form advertising partnerships to help in the promotion of Daemen University.