Speaker:

• Yesenia Garcia Key, Community Engagement Coordinator, Univera Healthcare

Many companies or organizations have some form of diversity discussion or activity groups as part of their internal communication programs. But if you’re ready to move from stale “Taco Tuesdays” to true employee engagement and inclusion efforts that embrace and explore your staff’s diverse backgrounds, cultures and interests, then don’t miss our first program of this year’s Sunrise Seminar series!

Yesenia Garcia Key will share insights she has gleaned from her role as the regional and national leader of Univera Healthcare's many employee resource groups. These groups include active committees addressing the interests and needs of audiences including women, African Americans, Hispanics, LGBT communities, Asians, vegetarians and many more. They not only build pride among employees, the groups act as a sounding board and resource for management and the company’s communication and marketing programs, helping to increase satisfaction of employees, customers and bottom line success.

NOTES: Registration begins at 8 a.m.  A light breakfast will be served.


About the 2012 Sunrise Seminars

Mosaic Messaging:  Your PRSA toolkit for enhancing communication and outcomes with diverse audiences

Interested in the latest on social media’s influence, adoption and practice by multicultural and multigenerational audiences? Want to know more about communicating effectively with diverse internal and external stakeholders, or building internal employee resource groups? Looking to better understand the changing demographics in Western New York? Then join us for our three-part Sunrise Seminar series this August! 

Our Sunrise Seminars are designed to promote the successful practice of public relations. This year’s series has a diversity in communication theme, and has been planned by our chapter’s diversity committee. Come engage in relevant topics with speakers and leaders in the field of public relations, social media, marketing and more.

Also, if you’re tweeting about or during our Sunrise Seminars, use #prsasun for your tweets.

Save the dates or register now for our 2012 Sunrise Seminars, all held from 8:15 to 9:30 a.m. at Univera Healthcare:

• Tuesday, August 7: The PR Benefits of Creating Employee Resource Groups
• Tuesday, August 14: Social Media Trends Across Demographics and Generations
• Tuesday, August 21: The Changing Faces of Western New York