Speakers:

• Ramona Santa Maria, Ph.D., Asst. Professor, Computer Information Systems, Buffalo State College

• Michael A. Stefanone, Ph.D., Asst. Professor of Communication, University at Buffalo

Is it true that younger audiences are moving away from Facebook and other social media outlets as their parents and grandparents (the fastest-growing group joining Facebook!) enter the arena? What are the differences in how older Americans tap into social media versus their younger family members? How do men and women differ in their engagement with social media? And how do cultural differences play a role in the satisfaction of various audiences with their online and offline social networks?

Get social with us as we welcome two leading thinkers in the research of social media and technology usage to our August 14 Sunrise Seminar! Ramona Santa Maria’s research interests include the social impacts of technology on women and minorities, and classroom technology integration. Michael Stefanone’s research looks at technology use in evolving social contexts, addresses novel uses of tools like blogs and social networks, and explores the effects these technologies have on people's relationships.

Whether you seek new ways to engage with target audiences to help your PR programs succeed, or are just interested in staying on top of the latest communication research on the subject, come prepared for an engaging program, followed by a question and answer session to help address your specific questions.

NOTES: Registration begins at 8 a.m.  A light breakfast will be served.


About the 2012 Sunrise Seminars

Mosaic Messaging:  Your PRSA toolkit for enhancing communication and outcomes with diverse audiences

Interested in the latest on social media’s influence, adoption and practice by multicultural and multigenerational audiences? Want to know more about communicating effectively with diverse internal and external stakeholders, or building internal employee resource groups? Looking to better understand the changing demographics in Western New York? Then join us for our three-part Sunrise Seminar series this August! 

Our Sunrise Seminars are designed to promote the successful practice of public relations. This year’s series has a diversity in communication theme, and has been planned by our chapter’s diversity committee. Come engage in relevant topics with speakers and leaders in the field of public relations, social media, marketing and more.

Also, if you’re tweeting about or during our Sunrise Seminars, use #prsasun for your tweets.

Save the dates or register now for our 2012 Sunrise Seminars, all held from 8:15 to 9:30 a.m. at Univera Healthcare:

• Tuesday, August 7: The PR Benefits of Creating Employee Resource Groups
• Tuesday, August 14: Social Media Trends Across Demographics and Generations
• Tuesday, August 21: The Changing Faces of Western New York