Speakers:

• May Shogan, Director of International Exchanges and Education Department, International Institute of Buffalo

• Tricia Cruz, Bilingual PR Consultant, Vamos! Public Relations

• Callie Johnson, Marketing Communications Director, The Belle Center

The Western New York region has citizens from more than 80 different countries, contributing to our rich social, ethnic, and cultural diversity. As a communicator and public relations professional, it’s often your job to reach out to new audiences to grow awareness, action and support for your organization. But where does a PR pro start in gaining a better understanding of which populations currently make up our Western New York community? And what are the population trends we should be aware of for the next decade?

Come get a “Buffalo Diversity 101” crash course in basic facts about some key publics within our region. Dispel myths you or your organization may currently have in relation to the best ways to communicate with these audiences. And gain tips you can walk away with to help inform improved outreach and engagement with important emerging and growing groups within our region.

Let our top-notch panel be your guide to the changing faces of Western New York. Bring your questions, and let the dialogue begin!

NOTES: Registration begins at 8 a.m.  A light breakfast will be served.


About the 2012 Sunrise Seminars

Mosaic Messaging:  Your PRSA toolkit for enhancing communication and outcomes with diverse audiences

Interested in the latest on social media’s influence, adoption and practice by multicultural and multigenerational audiences? Want to know more about communicating effectively with diverse internal and external stakeholders, or building internal employee resource groups? Looking to better understand the changing demographics in Western New York? Then join us for our three-part Sunrise Seminar series this August! 

Our Sunrise Seminars are designed to promote the successful practice of public relations. This year’s series has a diversity in communication theme, and has been planned by our chapter’s diversity committee. Come engage in relevant topics with speakers and leaders in the field of public relations, social media, marketing and more.

Also, if you’re tweeting about or during our Sunrise Seminars, use #prsasun for your tweets.

Save the dates or register now for our 2012 Sunrise Seminars, all held from 8:15 to 9:30 a.m. at Univera Healthcare:

• Tuesday, August 7: The PR Benefits of Creating Employee Resource Groups
• Tuesday, August 14: Social Media Trends Across Demographics and Generations
• Tuesday, August 21: The Changing Faces of Western New York