You’ve planned a great PR campaign with a lot of solid tactics, but how can you measure your results for your boss, who focuses on the “bottom line”?

Join Deborah Silverman for an information-packed session on public relations measurement, including handouts. She’ll review the PR industry’s Barcelona Declaration of Measurement Principles, provide suggestions to build effective measurement into your campaigns, and share award-winning case studies.

About the Speaker:

Dr. Deborah Silverman, APR, Fellow PRSA, 
Associate Chair and Associate Professor of Communication
Buffalo State College

Dr. Silverman teaches measurement principles as part of her undergraduate and graduate PR campaigns courses at Buffalo State. A former member of the PRSA Board of Directors and current chair of PRSA’s Board of Ethics and Professional Standards, she has served as a Silver Anvil judge and judge for our chapter’s reciprocal judging program with other PRSA chapters.

Registration begins at 7:45 a.m.
Program will run promptly from 8 to 9 a.m.
Light continental breakfast will be provided.

Event Sponsorship Details:

For $150, your organization can sponsor Sunrise Seminar #2. The sponsorship includes:

• Two tickets to the event
• Recognition in all emails and on website (logo, brief description of company, web link)
• Opportunity to have a display booth at check-in
• Opportunity to distribute a company flier / brochure to attendees
• Two-minute presentation about your company / capabilities at the beginning of the event

Someone from the PRSA Buffalo Niagara Chapter Sponsorship Committee will contact you within 24 hours of your sponsorship purchase to coordinate details.