What can you expect to learn during the seminar?

• The three biggest ethical pitfalls of social media
• Potential FTC violations in building Twitter and Facebook accounts
• The five biggest self-inflicted PR wounds ever caused by improper use of social media

Presenter
Adian Dayton
Adrian Dayton is an internationally recognized speaker on social media and business development. He has trained over 10,000 professionals in the US, UK, Canada and Australia on LinkedIn and successful social media use. He writes a column on social media for the National Law Journal and is the author of two books, LinkedIn & Blogs for Lawyers: Building High Value Relationships in a Digital Age (West 2012), co-authored by Amy Knapp and Social Media for Lawyers: Twitter Edition (ARK 2009). Also an explorer in the offline world, Adrian has reached the summit of Mount Kilimanjaro in Tanzania, Africa and more recently Mt. Rainier in Washington.

After spending five years as a social media strategist to Global 100, AmLaw 250, Canadian and Australian firms and helping law firms bring in millions of dollars of new business through various social media platforms, Adrian launched ClearView Social. ClearView Social is the first ever social sharing software designed specifically for lawyers and is currently in use by over a dozen law firms including Shearman & Sterling, Allen Matkins, Dorsey & Whitney, Womble Carlyle, Akerman LLP and LeClairRyan.



Notes: Registration begins at 7:45 a.m. Program will run promptly from 8-9 a.m. Light continental breakfast will be provided. Parking has been arranged at St. Michael’s Church (651 Washington St, Buffalo 14203), across from the Buffalo Niagara Partnership. It is easiest to enter the lot from behind the church, on Ellicott Street: http://www.thepartnership.org/documents/Parking-2013.pdf.

PRSA Buffalo Niagara Chapter 2015 Sunrise Seminar Series Sponsor:


Mobile First Media, LLC and Digital Healthcom Group (its healthcare division) offer a full menu of digital media, communications and strategic consulting services. Let us be your navigators to integrated communications success through responsive web design; custom mobile app development; social media strategy and analytics; blog development; video production; search engine optimization and marketing; 2D and 3D animations; and through customized individual or group professional development programs. Visit www.mobilefirstmedia.com, call 716-361-9124 or email [email protected] for more information.