Emerging media centers around two-way communication; it's not another advertising alternative or push marketing tactic. Businesses can't just sign up for a Facebook or Twitter account, post items and status updates and talk "at" their audiences. They have to listen, learn how to engage and become part of the conversation.

During this presentation, social media consultant Sarah Evans will share case studies and discuss how to strategize a social media plan, tips and etiquette on building relationships with customers, bloggers and influencers and the measurement of social media efforts and ROI.

About the Speaker:
Sarah Evans (@prsarahevans) is the owner of Sevans Strategy, a public relations and new media consultancy. It's her personal mission to engage and employ the use of emerging technologies in all communication that connects her with a rapidly growing base of more than 65,000 people.

The creator and moderator of #Journchat, Sarah hosts the first-ever weekly live tweetchat for public relations professionals, journalists and bloggers. She runs her own blog at PRsarahevans.com and shares a daily resource for public relations professionals called Commentz.

Sarah can be seen in Vanity Fair's America's Tweethearts, Forbes' 14 Power Women to Follow on Twitter and Entrepreneur's Top 10 Hot Startups.


NOTE: Registration begins at 10:15 a.m. The program will conclude by 11:30 a.m.